As a title, it’s a mouthful. As a self-description, it’s spot on.
I produce insightful strategy, engaging content, and effective campaigns for consumer brands. As a writer-turned-creative director, the same insatiable curiosity, unflagging energy, and impatience with the status quo that got me in trouble as a kid now makes me a creative powerhouse for clients.
Brand work includes Timberland, HGTV, DIY Network, Food Network, Coppola Winery, Before You, Fracture, Pacific Rim Winery, Drew's Organics, Dr. Elsey's Cat Products, Great American Country, LaCroix, Decas Cranberries, Osgoode Marley, Harrisville Design, and more.
Sound like just the thing you need on your team, but not quite convinced I’m the one for you?
Bonus lightning round: I boil small batches of maple syrup each spring, won my husband over with my welding skills, and have a plan up my sleeve to grow wasabi on the side.
*See also: creative director, brand strategist, connector, eternal optimist, champion of radical candor, xennial mom, lover of comfortable clothes.