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As video marketing’s popularity has skyrocketed, DOMs have struggled to swallow the steep price tag - but the ROI of video is impossible to ignore any longer.
Are dynamic ads for travel the next frontier in hotel marketing? I looked at how dynamic ads on Instagram have performed for Marriott, the brave beta testers.
Facebook has rolled out two sweeping changes to both its algorithm and Page layout in summer 2016. Here are the big takeaways that brand managers and DOMs in destination, resort, and hotel marketing need to know now.
What started out as a murmur a few years back has crystalized into a roar: content marketing is king. I broke down how content marketing strategy is evolving and which trends you should add to your content strategy now for Hawthorn Creative.
We hear repeatedly that print is dead. As it turns out, print trumps digital marketing in several ways. Spoiler: you’ll book more brides with brochures.
Producing and regularly publishing “10x” content is intense. I rounded up ten content writing tools guaranteed to make your life easier.
For a hot second, “influencer marketing” was a win for hospitality content marketing - until the influencer backlash. Are micro-influencers the answer?
Written for The Sound and first published on May 16th, this article highlights the innovative nature of a charter high school with a visual and performing arts focus in Dover, NH.
