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Hi.

Thanks for stopping by. Take a look around and shoot me a message if you like what you see. 

Ellen Foord

Oct 10
Oct 10 How Video Marketing is Changing Travel

Ellen Foord
Hawthorn Creative

As video marketing’s popularity has skyrocketed, DOMs have struggled to swallow the steep price tag - but the ROI of video is impossible to ignore any longer. 

Oct 10
Oct 10 Why Hotels Should Be Using Dynamic Ads for Travel

Ellen Foord
Hawthorn Creative

Are dynamic ads for travel the next frontier in hotel marketing? I looked at how dynamic ads on Instagram have performed for Marriott, the brave beta testers. 

Oct 10
Oct 10 What Facebook’s Algorithm and Page Layout Changes Mean for Hotel and Destination Marketers

Ellen Foord
Hawthorn Creative

Facebook has rolled out two sweeping changes to both its algorithm and Page layout in summer 2016. Here are the big takeaways that brand managers and DOMs in destination, resort, and hotel marketing need to know now. 

Oct 10
Oct 10 4 New Frontiers for Content Marketing in the Hospitality Industry

Ellen Foord
Hawthorn Creative

What started out as a murmur a few years back has crystalized into a roar: content marketing is king. I broke down how content marketing strategy is evolving and which trends you should add to your content strategy now for Hawthorn Creative. 

Oct 10
Oct 10 Print vs. Digital: Why Brides Still Want the Brochure

Ellen Foord
Hawthorn Creative

We hear repeatedly that print is dead. As it turns out, print trumps digital marketing in several ways. Spoiler: you’ll book more brides with brochures. 

Oct 10
Oct 10 Content Marketing Tools to Up Your Game

Ellen Foord
Hawthorn Creative

Producing and regularly publishing “10x” content is intense. I rounded up ten content writing tools guaranteed to make your life easier. 

Oct 10
Oct 10 Is Influencer Marketing Still a Relevant Tool in the Hospitality Industry?

Ellen Foord
Hawthorn Creative

For a hot second, “influencer marketing” was a win for hospitality content marketing - until the influencer backlash. Are micro-influencers the answer? 

May 26
May 26 Article: Bentley University & Team Lunchbox

Ellen Foord
Article: "CATA gives art students a voice", The Sound
May 26

May 26 Article: "CATA gives art students a voice", The Sound

Ellen Foord

Written for The Sound and first published on May 16th, this article highlights the innovative nature of a charter high school with a visual and performing arts focus in Dover, NH. 

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